There are a lot of network marketing tools out there to help professionals with their business. There are ton of online tools that help automate social media, do analysis, and keep track of records. Let’s not forget the back office your company provides as well as a variety of flavors of presentations, flyers, and other literature to help you with prospects! But all of these tools don’t compare to the network marketing tool that has helped top earners rise to the top. This tool has been around for a long time – and just improves over time.
Can you guess what it is?
The Best Of All Network Marketing Tools is: The Phone!
The phone — a classic tool that will never go away. Are there top earners that get sales through automation? Sure, some of them do. But most still use the phone. Why? What makes the phone so special?
Network marketing is a relationship business. Don't forget that the first word is “network”. People are involved. You cannot succeed in this business without talking to and relating to people. And not to be Captain Obvious, but the best way to relate to them is to talk to them.
Listen, there is nothing to be scared of.
Your goal is to get to know people. Discover their needs. Ask them basic questions about their job/business, family, hobbies, etc. Then listen. It's really as simple as that. You'll know whether a person is a qualified prospect based upon the conversation. If, after the conversation, you don't know; well, then you have more questions to ask! You don't want to offer someone a product/service or business opportunity without knowing it's something they would want or need — or else you are wasting your time!
When you get a lead online, you may start off by chatting with them through IM or direct messages. You may get to know someone by friending them on Facebook and interacting on their posts. Or, someone may send you a direct message asking you a question or two. Great! Start off online interacting with them, but eventually you must get them on the phone.
Online Chats Are Not As Effective
Will they work? Sure, sometimes. And the better you get at prospecting, the higher your chances of communicating via online chat resulting in a sale. But it's not the same. Talking to a live person has it's advantages. Although you may be on the phone, you can still get a sense of the sincerity in their voice, whether they are hesitating or excited and general overall attitude.
Communication is a 3 Part Process
Language — what you say, makes up only 7% of your overall message. Body language accounts for 55% and tone of voice accounts for 38%! When you communicate with someone through chat online, you are only getting 7% of the message that they are trying to convey! Getting on the phone and speaking to them adds another whopping 38%. Why would you try to figure out your prospect's needs with missing information?
So does that mean you must see someone physically to get the next 55%? Sure, that would be optimal. However, not always practical. If your prospect is local, there is no harm in trying to meet up with them personally. But don't forget that you can always do a video chat using Skype or Google Hangouts. I've even done a video chat via Facebook!
The important message here is that it is possible to get a little success without talking to people. But to crush it in this profession?
Get on the phone!!
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