Ever wonder how online marketing works? Most training that you run into will tell you how to do online marketing, but don't spend a lot of time telling you how it works. While you don't need to know how the inside of a car works to drive it, it does help to know the basics so that you can maintain it properly and understand basic repairs that you will need. Well, same thing with online marketing! Once you understand the basics of what you are doing, you can more easily apply what you learn – and when new social media platforms or the other latest and greatest online thing comes out, you can be on top of the game by applying the basics to the “new thing”. Fair enough? [Read more…]