I'm sure you know that to be a top earner and rise quickly in your network marketing business you need to utilize social media. Facebook is one of the highest rated platforms in terms of engagement and user favorites. Many have said that Facebook use is declining, but it is not going away with over a billion users and it's still a very strong platform to market your business. to Facebook . But it is easy to get disastrous results with Facebook if you go about marketing yourself in the wrong way. Are you doing it right?
It is worth re-iterating that your best chance of success is to follow their lead and to brand yourself and not your network marketing company. You own YOU and your image, not your network marketing company. You should be marketing yourself as a leader — and that focus should be reflected in your social media posts and interaction.
So, what are some tips most people don't know on how to get more leads that turn into sales on Facebook? Here are 3 great tips that will set you apart from the rest.
Most people write posts promoting their network marketing opportunity or products. They use hashtags and mention discounts. They may put this post on their fan page or their personal page. These types of posts are for all intents and purposes advertisements — and it doesn't go over well with their audience. Everyone else is doing the same thing and it generates very little, if any, results.
This screenshot is a perfect example of what NOT to do. Notice that there are no comments to this post. As an aside, this post also screams “desperation” and “I'm not doing well with my business”, which, even with a product ad, you wouldn't want to do!
Remember that people don't go onto Facebook to be sold. However, people do like to buy. And if you write a post that has a bit of curiosity, then you get people coming to you – via comments or direct message — asking you about your products and services.
So what do you do? Your Facebook posts — especially on your personal page, should be about you. They should generate curiosity. Never mention your product or network marketing company.
If you have a travel company, you can write a post on how you saved 50% off an exotic trip. People will like the post and probably ask you how you got that deal! For a product, you could create a recipe with your “green powder” and show your healthy shake. Someone will ask you about that green powder for sure!
Take a look at this example. First of all, the post got a ton of likes. People like having a peek of “a day in the life”, because, let's face it. People are nosy! Just a mention of “green powder” made someone ask “what is it?” What's the next step? Do NOT respond in the post. Reach out to that person via direct message and let them know the name of the product. They just asked permission for you tell them about your product — so do so by informing and teaching. Don't give them a sales pitch. This great idea came from rock star Lisa Torres who is a master on Facebook who recently did a webinar I attended.
For a business opportunity post, you could write a post about travel to an event or meeting you are going to — or a selfie of you working in an unusual place (the beach, anyone?). People will ask what you do — and you can reach out to them personally to tell them (don't respond in the post itself).
The big takeaway from this type of post is that it causes people to be curious and approach you (giving permission for the pitch) and does not come off as spam or salesy. People will not be turned off and you will stand apart from your network marketing peers.
Did you know you can create custom lists in Facebook? You can use these lists to target certain posts but you can also create custom newsfeeds to interact with prospects. It's a great way to manage your friend's list on Facebook and to target communication. You may, for example, only want to create a post that only family can view.
You can create a list for each type of prospect (i.e. customers, network marketers, prospects). Then go through your friends and place them the various lists you created (friends, family, high school alum, etc). You can place someone in more than one list.
If you interact with someone who is not your friend, add them as a friend and put them in this list.
You can interact with your prospects daily going to your lists' newsfeed and then liking and commenting on their posts. This interaction establishes a relationship and you're keeping in touch. The more you interact with others, the more people will interact on yours!
As I mentioned before, interacting with your friends and followers is very important. The more you interact with them, the more they interact with you! Your goal is to comment and like post as much as you can. Make the comments meaningful — not one liners.
This accomplishes two things: First, you get to know others and they, you. The back and forth interaction will end up happening naturally.
Secondly — the more you interact with an individual, the more that their information shows up on your newsfeed – and vice versa. Your goal should be to be on all of your friend's and followers newsfeeds! That means posting a lot, getting interaction on your posts, but also making sure there is plenty of interaction between you and the other person.
A lot of work? Could be. But so many of us waste so much time doing this exact thing on Facebook — why not do it with your business in mind?
I hope you found this post helpful. How is Facebook working for you? Please comment and share. 🙂
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