Do you hesitate to retail products? Is it because you fear questions? Or, maybe you aren’t afraid to retail products but you have analysis paralysis.
Let’s get rid of this fear once and for all.
A Common Retailing Phobia Explained
It’s true — many times, prospective business owners or customers will ask you a bunch of challenging questions. Maybe they are skeptics, maybe they just have that “type A” personality that needs to know and understand every little detail. But whatever the reason – and whatever your product or service is – I guarantee you, you’ll get a question that stumps you. Or, maybe you are just starting your business and you don’t know too many details about your offerings.
If you’re like many of us, maybe you aren’t comfortable talking about your offerings because you feel you don’t know anything. So you study and study and study. Maybe even memorize a few facts. After all, the presenter from last week knew so much. In the meantime, you don’t talk to anyone. And the result is zero sales.
The Easy Solution
All that study is simply not necessary.
You didn’t create this product. You aren’t the specialist or subject matter expert. Guess what? You don’t need to be.
Your company has a vast amount of literature, videos, presentations, recorded calls and other media to talk far and wide about your product offerings. You know this because you’ve been busy trying to memorize them all. 🙂
USE those materials to answer your customer’s questions!
Your company already knows the frequently asked questions. They have the answers. You don’t need to memorize them, just refer to the right answer that is in your arsenal. These materials are created BY the experts. For health and wellness products, there is sure to be a doctor or scientist discussing the health benefits. The creators of that makeup product can talk about its safety, color matching, and quality. That travel service was created by professional travel agents. Those legal services? Leave it to the lawyers to talk about those.
Your prospects will ask questions that only the experts can and should answer. And that is a great thing. All you have to do is defer your answer to the experts. Not only do you save time, you don’t make any mistakes and the process is duplicable. Teach this to your team. Let the experts do their job and speak for themselves.
Your prospect will get a great answer. You will not have to memorize a thing. Your team can do this immediately.
Win. Win. Win.
However, You Should Do This
Be the product of the product. Yes, you should try your product. Then, tell your story about the product. How did it make you feel? What did you think of the quality? What did your family think? Did it [save you time — give you energy — improve your looks — fix your problem]? Tell them!
Don’t forget, especially if your new, that your team has tons of testimonials and stories you can share. You don’t need to know the person personally. You can just easily say “someone on my team [tell story]”. These stories are available for you to use, so don’t hesitate.
Once you have customers using your products, then collect testimonials. Ask them what they think about the product. Then tell their stories.
Stories sell products — not facts. Not experts.
And, most importantly, you aren’t holding yourself back from showing everyone about your amazing products or services!
To Your Victory,
Email: [email protected]
PS: This is the Attraction Marketing System that I First Learned From and Still Works Today –Click Here For Instant Access