If you are creating online content for your business, then you definitely want to have good keywords for an excellent SEO ranking.
Keywords? SEO Ranking? Audra, what the heck are you talking about? You may be thinking.
What is SEO? What Are Keywords?
For those of you who are new to marketing your business online, I’ll give you a small tutorial on keywords and SEO ranking. And then, I’ll give you a little known tip to find great keywords that will help you improve your SEO ranking.
When you go to your favorite search engine – who are we kidding, we know it’s Google – you type in a phrase or words to bring up results. The words you type – whether they are phrases, single words or sentences – are called “keywords”. Google will search through the web, finding all of the content that contains those keywords. It brings up results in a particular order and grouping – paid content, videos, images, webpages, etc.
It is a mostly secret as to how Google (or any other search engine) decides to order the results of your search. However, there are some published guidelines, gurus who discover rules and some “very good guesses” as to how to organize your content so it shows up first. That organization is called Search Engine Optimization, or SEO.
SEO can get complicated, but it’s simple to understand. You want to organize your content so that yours gets ranked first. The complicated part is how.
Generally speaking, your job is to ask yourself the question “if someone were to search for my content, what words or phrases would they use?” You can then use those keywords & phrases and make sure that they appear in your content. For a blog post, that would mean the title of the post, the description, the headers, and the content. (This post, for example, uses “SEO ranking” and “keywords”)
The big question of course, is a variant of the chicken and the egg. When creating content, do you:
a. Write the content and then find the relative key words or
b. Find the hot key words that are being searched on and create your content from the results?
The answer is B – mostly. What I mean by that is that if you have an idea for a blog post (for example), you can search for keywords based upon your post’s topic: and then, modify the post to contain the most popular keywords on that topic.
There are a lot of ways you can search for keyword popularity. Many people use Google’s keyword tool. You have to have an account set up, but you can use the tool for free. There are other tools out there as well, both free and paid. You can also pay an expert to help you out.
But there are also 2 little known sources where you can find the hot trending keywords related to your content. And these sources are FREE. Watch my video to see what those sources are:
This post isn’t mean to be a comprehensive tutorial on SEO or keywords. Far from it! It’s meant to introduce you to the idea and give you some ideas on how to do research. The fact is, to grow your business online, your original content needs to be found. So eventually, you must get good at SEO, or hire someone else to do it.
But don’t let that stop you! Keep creating new content. Keep learning, keep doing. Fail your way to success! (I do)
To Your Victory,
Email: [email protected]
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